Review of Professional Management- A Journal of New Delhi Institute of Management

Swaranjeet Arora ¹, Anukool M. Hyde ¹, H. B. Singh ²

Affiliations
1 Prestige Institute of Management and Research, Indore, Indore (M.P.), IN
2 Bennett Pharmaceuticals Ltd., Baroda, 503, Vishnupuri Ext., Indore (M.P.) Pin- 452001, IN

Abstract

Banks in their effort to satisfy the client's needs, successfully focus on mortgage products. With the development of increasingly complex mortgage instruments, it has become important to consider the process by which the consumer chooses among these instruments. The real estate literature does not address how the customer of mortgage instruments make trade-offs among the different instruments. An attempt has been made to analyze the behavior of customers who have taken home loans on the basis of viewpoints of bankers who have been involved in granting the loans. Results of this survey point out that the Price of the service offered has been the major competitive advantage in the market of home loan as it is the major choice criterion for customers besides Customer Relationship Management, Customized Product Features, Marketing Strategies, Tax Benefit, Age-Tenure Relationship and all these factors that together contribute to the formation of competitive advantage for a Bank.

Keywords

Home Loan Market, Customer Preference, Financial Services, Bank Marketing Strategies.

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Swaranjeet Arora ¹, H. B. Singh ², Rajendra Jain ³

Affiliations
1 Prestige Institute of Management and Research, Indore, IN
2 Bennett Pharmaceuticals Ltd. Baroda, IN
3 Prestige Institute of Management, Dewas, IN

Abstract

With the impending liberalization of the financial market, India has emerged as a major investment destination, both in terms of size and choice, in the mutual fund industry. The Indian Financial sector has witnessed entry of various global players, who are trying to attract the Indian consumers with well-designed products and benefits. This paper surveys the relative importance of factors considered important in the selection of mutual funds by investors in Indian financial market. Using the technique of Factor Analysis this study identifies five factors which describes the consumer preferences and revealed that Past performance. Core product features; Expense ratio, Risk-Return tradeoff and Liquidity are the important factors while evaluating a mutual fund scheme. The result of this survey points out that a discrete product design along with features expected by investors will make the mutual fund schemes more attractive.

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